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Nike

Behind the Design: Air Max 90

To commemorate the 30th anniversary of the Air Max 90 the Air Max product team recreated the shape and feel of the original Tinker Hatfield design in loving detail. Partnering product manager Reggie and designer Julianna we brought the story of the re-crafted icon to life.

Sound

  • Art Direction: Peter Gjovik
  • Creative Direction: Jake Gevalt, Everett Vangsness
  • Editor: Oscar Mirzayev